2021-srw Summer 2021 Brand Strategy Intern
Every summer, Fingerpaint invites motivated college students with a specific interest in pharmaceutical and healthcare marketing to apply for an internship, offering a hands-on opportunity to work alongside our team to produce great client solutions.
As an intern at Fingerpaint, you’ll be fully immersed in the Fingerpaint culture for 10 weeks for 30 hours per week. You’ll be working with industry experts who have first-hand knowledge of the industry. You will not only have a chance to touch client work as part of your role, but you will also work on a group project of your own with our other interns. We’ll team you up with a local nonprofit organization as your client, and you and our intern team will own a marketing project tailored specifically for that organization’s needs. It’s a hands-on experience that’s a win-win for all involved: They walk away with a pro-bono project, and you walk away with real-world client experience to enhance your resume. And as an added bonus, it’s a great way for you to contribute to Fingerpaint’s passion for giving back to the community. This internship gives exposure to a uniquely collaborative environment with varied areas of expertise.
What does the brand strategy team do? The brand strategy team works closely with all other departments to build and nurture a brand that succeeds in the market. They see the big picture, digging deep to identity opportunities. They lead agency participation and deliverables for market research, workshops, manifestos, trend POVs, and more.
Overview of the brand strategy internship:
- Day-to-day brand support on selected assignments and new business opportunities
- Assists in the discovery and analysis of relevant category and customer assignments (competitive/landscape audit, market research, secondary research, etc.)
- Supports the development of strategic deliverables such as agency POVs, brand strategies, and customer insight gathering
- Plays a role in the creation and presentation of internal cross-functional brand/category onboarding meetings
- Monitors and reports cultural and social trends relevant to assigned brands
- Lead brand strategist for your office’s intern project
The ideal candidate is a self-starter who is able to check their shyness at the door. They have specific interest and experience in brand insights and strategy. They are curious and self-motivated critical thinkers.
Our internship program is highly competitive with a limited number of paid spots (summer only). For-credit opportunities may also be available during other semesters.