Marketing and Communications Manager
Essential Job Functions and Primary Responsibilities
Gann Academy, an innovative independent high school outside of Boston, seeks an experienced Marketing and Communication Manager (MCM) to oversee both the strategy and implementation of all marketing and communications for our school. The ideal candidate will be an excellent writer, be well-versed in both digital and print marketing, have an eye for detail and design, and be experienced with customer acquisition. While the MCM will report to the Director of Enrollment, the position will also support the development office as well as serve as a central hub for all external communications.
This position is a full-time, one-year temporary position with the possibility of becoming a permanent position.
Job Responsibilities
- Budget Management: Manages marketing and communications budget;
- Strategy Development: Develop an integrated marketing and communications strategy that reflects Gann Academy’s mission and showcases its unique combination of strong academics, Jewish education, experiential learning, community building, and service leadership;
- Digital and Print Marketing: Oversee all aspects of digital and traditional marketing including email newsletters, all social media, targeted direct mail, handouts, posters, print invitations, and all other print, graphic, or social media content;
- School Website: the MCM will oversee Gann’s all aspects of Gann’s website including updates and optimization, landing page content, and calendar;
- Manage Constant Contact Database and Communications: The MCM will oversee all parent, student, alumni, and other newsletters and develop systems of managing the database, and ensuring excellent content;
- Press Relations: Develops key relationships with select local and national press;
- Publications: Is responsible for the Advancement Department’s Annual Report, the bi-annual school magazine annual reports, and publications as needed; and
- Evaluation: Measures the results and efficiency of each marketing activity and our overall impact and effectiveness, and regularly shares metrics with stakeholders;