NYC-SRD-Assistant Media Planner
About Essence
Essence, part of GroupM, is a global data and measurement-driven agency whose mission
is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's
and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B
in annualized media spend and deploys campaigns in 71 markets via its global offices
throughout North America, EMEA and APAC.
Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
About the role
The Assistant Media Planner is responsible for providing support to the planning team
across all aspects of the discipline as it pertains to clients. Job responsibilities include the
usage of tools and data to help support plan decisions; collaborating amongst the team
to offer up appropriate support for all planning assignments and special projects; assisting in
the maintenance of plan activity; and, resolving discrepancies related to plan options
and/or buy delivery.
Some of the things we’d like you to do:
Utilize and understand proprietary and syndicated research tools used for planning
and reporting purposes
●Study demographic data and consumer profiles to identify desired target audiences
for specific media vehicles, including lifestyles and psychographics
●Utilize syndicated research to help analyze the competitive landscape for monthly,quarterly and annual competitive analysis
●Exercise the Channel Neutral approach to media and framework for thinking
●Assist in development of media plans that specify which forms of media will be used
to effectively reach the target audience
●Effectively use Relationship Media tools to aid in plan development
●Assist in maintaining flowcharts/plans and developing media delivery analysis
●Assist in maintaining budget updates and spreadsheets
●Develop agency point of views (POVs) on media opportunities for submission to the client
●Input data into Donovan and Ad Serving platforms
●Assist in trafficking, tracking and reporting of online campaigns
●Resolve discrepancies within the billing process
A bit about yourself:
●Demonstrates aptitude to work with numbers
●Ability to communicate concisely and clearly both orally and in writing
●Self-Starter/Demonstrates Initiative
●College Graduate
●Relevant Internships
●Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
NOTE: Candidates are eligible to interview for this position at Skidmore Recruitment Day in New York City, on March 22, 2019. This event is for Skidmore Seniors.