NYC-SRD-Media Activation Coordinator

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission

is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's

and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B

in annualized media spend and deploys campaigns in 71 markets via its global offices

throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

The Media Activation team is responsible for providing thoughtful and exciting

recommendations for Search, Social, Display, and Video, owning supplier relationships, and

then executing those recommendations expertly. The Media Activation team leverages their

mastery of each channel to make sure its recommendations are consistently excellent and

innovative, and that in-channel performance and data integrity is maximized.

The Media Activation Coordinator is responsible for contributing to the execution of both

platform and reservation based media buying and optimization activity (Search, Social,

Display). This involves building strong cross-channel knowledge and developing supplier

relationships to support flawless delivery of media plans via analysis and optimization. The

Media Activation Coordinator will develop their knowledge of different digital channels and

platforms over time to achieve practitioner-level knowledge and skills across multiple

channels, meaning flexible and adaptable working is at the core of this role.

Some of the things we’d like you to do:

●Supporting SEM/Social/Display campaign launches for client[s]

●Support of campaigns, including daily campaign pacing, optimization, and campaign hygiene

●Ensuring platform accounts are compliant with our defined best practices

●Responsible for producing reports, including data inputting and suggesting insights

●Publishing requests for proposals (RFPs) for relevant channels. This may involve

either sending them to clients, or potential clients getting in touch with proposals

●Responsible for sending publisher contracts [i.e. publisher insertion orders (IOs)] for

relevant channels

●Developing competencies for SEM/Social/Display channels to attain a practitioner-level working knowledge of most areas within the first 12 months of therole

●Assist with internal data maintenance, issue identification and solution development

that your team conducts

●Bachelor’s degree in a Media/Advertising or a related field

●Detail-oriented and responsive, with strong quantitative reasoning skills; you must be

able to analyse data, draw conclusions and develop actionable recommendations as needed

●Adaptable and able to flex with changes in prioritization to meet new or changed goals (including re. developing new skills)

●Strong written and verbal communication skills

●Strong organizational skills; ability to implement and adhere to and meet deadlines,

and project-manage multiple campaigns

●Concrete general knowledge of (and passion for) all areas of digital marketing and media

●Good client relationship and management skills

●Proven problem-solving skills and ability to think outside of the box for creative solutions

●Proficiency in Microsoft Excel is desirable

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.